Archive for Muscle Building
Exciting changes about the regenerate course
Posted by: | CommentsI’ve been trying to work out a PUZZLE
How to teach you everything that is in the Regenerate Muscle Building System so nothing is left to chance and you have all the tools to build muscle at will.
Doesn’t sound too difficult, however…
When I review the athletes that I’ve worked with and try and work out why some of them get better results than others, there are 3 main performance areas that are important. It’s like one of those Venn Diagrams I remember studying for O level maths.

So there you have it, its making sure all the circles inter-connect, if you are out on one of the circles you wont get the results you want.
There’s loads of content in the Regenerate System, its over 10 years worth of my work and experience. It can be a bit mind blowing to get your head around it all. So what I’ve needed to do is to condense the information so you can digest it and use it.
I’ve also done a few seminars recently and have been adapting my content and ideas into a style that suits your ABILITY TO LEARN and put into practice the ideas rather than just be told stuff.
What we are thinking is doing a whole day LIVE Muscle Building Workshop that incorporates the first 3 sections of the Regenerate Program and ZONES in on the 3 muscle building circles so you leave with everything you need to get into that MUSCLE BUILDING HOT SPOT.
If you want a refresher of whats in the regenerate program. You’ll still get everything else that is on the Regenerate page.
Here’s what is going to be new and different.
- You’ll get calipered to calculate your body fat and starting lean muscle mass.
- You’ll work out the exact grams of fat, protein and carbs you need for each day dependendent on your starting weight.
- You’ll work out your meal variations for the days you don’t train. You eat slightly less on these days.
- You’ll work out an individual 2 week diet plan that suits the foods you like and adjust it to your lifestyle, when you train and when you work.
- You’ll get to make a days worth of meals, yes you’ll get your aprons on and head to the kitchens and we will show you how to prepare your daily meals quickly and efficiently.
- You will get into the gym and do a work out so you will get a feel of the pace and the intensity of how you need to train in order to build muscle.
- We’ll do a session on goal settting and help uncover some of your potential roadblocks.
- The practical sessions will be mixed in with the theory side and supplementation side of addig muscle mass.
- It will be a small group of people so you will get to meet and work with other like minded people, it will be a phenomenal learning and networking experience.
- We’ll have a follow up session where we will review your progress and retake your body fat measurements.
At the end of the days workshop you’ll leave with YOUR OWN INDIVIDUAL PLAN that we have helped you create so that you know EXACTLY what you need to do, nothing is going to be left to chance. I’ll personally stay and answer all your questions till you leave happy.
You’re still going to get access to all the online information that you can choose to read for your own information and be able to ask me questions as you progess through the different phases over the following 12 weeks.
Obviously there are going to be a lot of additional costs for us going down this route hiring a venue, additional staff, getting gym equipment transported for you to train with, supplements to you to try during the day, with all that said though I think I’ll be able to put the day on for only £247 thats only an extra £50 to the current price of Regenerate.
We’ve not yet finalised a date for the first seminar or location yet. It will be on a Saturday or Sunday sometime between the 18th September and the 31st October and the likely locations will be Milton Keynes or London.
Spaces will be limited, if you want to ensure you get a place you can put a deposit down of £50 and if for some reason you can’t make the day we choose, we will refund you no questions asked.
Matt
P.S. If you’ve already purchased Regenerate we will let you have a place at a reduced price. Just let us know if you would like to come.
Amino Acids – Essential for Muscle (and Mental) Maintenance!
Posted by: | CommentsWho doesn’t want to preserve muscle and improve their body comp?
These requirements are important to us all, but even more so for sufferers of chronic disease.
A placebo-controlled study on 32 patients with severe chronic obstructive pulmonary disease (COPD) suggested that that supplementation with essential amino acids (EAAs) may exert beneficial effects. The patients were randomized to 2 4g servings of EAAs or placebo per day for 3 months. Supplementation increased fat-free mass (+3.6 kg), physical activity (+80%), and arterial oxygen content (+4.6 mmHg) over placebo. Proving that a healthy mind exists in a healthy body, cognitive dysfunction scores also improved!
What can you do?
Incorporating complete, high quality sources of protein into your diet will provide you with all that you need.
However, some people may find it difficult and inconvenient to regularly include a source of protein at every meal, particularly if cutting down their calorie intake or are concerned about increasing the amount of animal fat in their diet. Taking small servings of aminos or planning meal replacements/protein supplements into your menu may offer a convenient solution.
Reference
Dal Negro RW, Tognella S, et al, Monaldi Arch Chest Dis, (2010); "Comprehensive effects of supplemented essential amino acids in patients with severe COPD and sarcopenia,"; 73(1): 25-33.
Whey Protein – which one to use
Posted by: | CommentsIf you’ve been a subscriber for any length of time you probably realise how important Whey Protein is for your sporting performance, it’s not only for body builders it’s just as important for endurance athletes to boost their recovery and help protect their lean muscle mass.
If you’re interested in the benefits of Whey Protein then check out the various posts on the site here…
As you may be aware I helped an Irish company called Kinetica develop and formulate a range of whey products and have had them for sale on my website for a while. The quality of the whey is top notch, it all comes from Irish Cows which have a good diet unlike some cheap whey proteins that come from America where they feed the cows on cornflakes instead of grass.
Anyway I’ve been scratching my head as to why you guys have not been buying more of it and what I’ve realised is that I’ve not been doing a good enough job of ‘selling it to you’. A lot of people tend to look at Whey as a commodity i.e All Whey is the same and the client is often driven by price, even though I really disagree with this premise I’m going to focus on the pricing.
I want to compare the pricing of Kinetica Whey 2.27Kg with Maximuscles Promax the best selling Whey Protein in the UK.
On Maximuscles site they charge £43.99 for a 908g tub that works out to 4.84 pence per gram if you shop around you can get the same product online from Amazon Maximuscle Promax 908g for £25.44 that works out to 2.80 pence per gram.
How does the price of Kinetica Whey compare to Promax?
I tend to supply the 2.27Kg tubs of Kinetica which retail at £49.99 which looks a lot more expensive than the Promax but when you do the maths it works out to 2.20 pence per gram which is 27% cheaper than the cheapest online price available for Promax.
As you know I always say that you need to cycle all your supplements and not stick to one brand of anything for ever as it can lose it’s effectiveness and it’s possible to develop intolerances, so my recommendation is to add Kinetica to your Whey Protein list, not because it’s cheaper but because it makes sense.
If you place an order in the next week http://sportsnutritionvlog.com/products-page/protein/ you can use this discount code KN10 just before you checkout and get a further 10% discount.
Matt Lovell
How do you decide what sports nutrition supplements are best?
Posted by: | CommentsIt’s absolutely amazing
Gavin went to the Body Power Expo at the NEC on Sunday, he was telling me it was absolutely rammed with people. It's a really good show and hopefully next year I’ll be able to do a few talks and maybe Gavin will get to do some cookery demonstrations.
In chatting with Gavin and looking at some of the literature that he brought back it’s absolutely amazing how many companies are involved in the sports nutrition market place and how confusing it is for consumers to make decisions.
There is so much noise competing for the same market space. No wonder it’s hard for people to make any meaningful decisions on what is going to be best for them.
The marketing budgets that these companies have must be huge, they had the works the scantily clad models with cosmetic breasts, Formula 1 cars decked out in their brand, huge display stands.
There must be well over 100 different types of whey protein available and if you add in those that are combined with carbohydrate and then other bits and bobs like extra creatine etc, the product choice runs into the 1000’s.
I suppose it's like any market if you went to a jam makers expo there would be 1000’s of types of jams represented.
Where the supplement market differs with any other consumer market I think is the decision making hierarchy that consumers go through.
Using jam as an example it probably goes
1. taste
2. price
3. health benefits
With supplements it is more likely to be the other way round
1. Health Benefits
2. Price
3. Taste
(maybe price and taste are interchangeable when it comes to supplements)
The challenge that consumers have in the supplement market is to cut through the noise to make an informed decision. This is one of the reasons why I set up this site to help people find the information and make an informed choice.
All the products that I stock in my sports nutrition shop are the ones that I use myself personally and I use with my athletes so you can rest assured that they are there because they rank number 1 for the health benefits, they might not be the cheapest on the market and they may not be the best tasting but if you want them to deliver results then they are the best available.
Likewise the products that I am developing like the growth hormone supplement off the back of the research that I have been doing with elite athletes over the past 10 years aren’t going to be glitzy, I’m not going to be hiring big breasted blond bimbos to promote them because at the end of the day it’s you the consumer that ends up paying for that (plus my wife won’t let me!).
My aim is to help educate people to get the best results possible and often in order to do that you need to invest some time to learn the right information, you can pick up stuff online or down the gym but how can you be sure if the information is correct,
How much are these people being paid to say that?
If you are seriously looking for answers then come along to a sports nutrition seminar I’m putting on in London on the 25th June, I look forward to meeting you there details coming soon.
Leave me a comment below and tell me how you make a decision to purchase your sports nutrition supplements. I might have to bow to the market and hire in a few models if that's what makes your mind up.
Matt Lovell




